Marketing yourself as a photographer – don’t forget word of mouth
We recently mentioned the importance of marketing yourself as a photographer and creative. This is even more crucial now we’re in the midst of a cost of living crisis – any marketing activity goes a lot further when there’s less noise. As we all know, with marketing there’s a range of activities available to you …
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Cost of living crisis & the photography industry
The cost-of-living crisis began in 2021 when essential goods started to increase in price faster than average household incomes, resulting in a fall in real income. A combination of the pandemic, Brexit, the war in Ukraine, rising taxes and inflation were the perfect storm for the crisis to take hold. Other than Brexit, those economic …
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Travelling abroad as a photographer
Last time we touched on the need for photographers to adapt and diversify as a result of the pandemic. This has led many photographers to new directions and specialisms. You only need to scroll through your social media feed to see that weddings are very much back on the agenda for social photographers, but as travel …
What does your photography business look like in 2022?
Our industry was undoubtedly badly hit by covid, but things thankfully *touch wood* are gradually picking up again at last. According to Format’s State of the Photography Industry Report 2022, 63.8% of photographers thought business was slower than expected in 2021, but 56.5% of photographers think business will get busier in 2022 – happy days. …
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We need to talk about cyber security
We touched on this topic in our previous article; sadly cyber attacks are on the rise and therefore should not be ignored, whatever size your business is. First of all, what exactly are cyber attacks? Here’s a definition: ‘An attack via cyberspace, targeting an enterprise’s use of cyberspace for the purpose of disrupting, disabling, destroying, …
How to avoid risks – top tips for photographers to keep business running smoothing & accident free
We are always going to be here for you if you need insurance, but what steps are you taking to avoid getting into a sticky situation in the first place? Here’s our checklist of things to do to avoid expensive and time consuming mistakes: Carry out a risk assessment for your working environment. Identifying your …
What to consider when shopping around for photography insurance
Whatever your specialism, you’ll need to think about what kind of insurance you need for the type of work you deliver. Do you work as part of a team, do you have a studio, what equipment do you use? If you’re a fashion photographer, do you need to travel regularly? Is your equipment covered when …
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AOP Photography Awards 2021
We are very proud to have served the photography industry since 1986. We’ve witnessed the seismic changes in the image making industry over the years and constantly adapt our products and services accordingly to how the industry, technology and life evolve. Supporting the AOP (Association of Photographers) is very important to us. Our mission to …
Your photography team – who is and isn’t covered?
There is often some confusion around whether subcontractors are covered under Photographers’ Liability Insurances. First of all, we need to consider that there are two types of subcontractors; labour only subcontractors, and bona-fide subcontractors. Labour only subcontractors These people are considered to be working under a contract of work. These would be such people as …
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Everything you need to know about insuring props, sets & wardrobe
Some photographers mistakenly think that because Public Liability covers damage to third party property, it includes Props, Sets & Wardrobe (P, S & W). Be warned, this is not the case. When P, S & W are in your possession and under your care, custody and control they are excluded from Public Liability policies. Insuring …
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