The rise of the Christmas advert
Christmas adverts have become a proper event. No longer do big brands roll out generic festive content; Christmas adverts have become a seriously cinematic experience, taking on average around one year to make and requiring multi-million pound budgets. John Lewis can definitely take the credit for starting off the Christmas ad competition between big brands. …
How to get seen in the world of advertising production
With so many different avenues available to budding filmmakers and directors trying to get noticed in the world of advertising it can be daunting knowing where to start. Here’s our run down of the effective ways of being seen if you’re in the world of advertising production. It’s worth noting that these principles are the …
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How to get into advertising production
If you’re a filmmaker aspiring to get into advertising there are many different routes in. Here are some options to consider: Direct to brands The need for branded content is growing all the time in our increasingly digital world. Branded content includes filmed content and advertising and is used across multiple platforms. Getting your foot …
How to break into filmmaking
The world of filmmaking is changing and there is no longer one sure way of establishing a career in the industry. But the good news is that there is plenty you can do to improve your chances. Here are 10 ways you can break into the film industry: Do your homework Before you do anything …
Top tips and strange requests, a conversation with Williamson Carson’s Matt Whinney
What led you to be a director at Williamson Carson? Having worked in a City insurance company for the best part of a decade, the time had come to do something different. I wasn’t one for climbing the corporate ladder, which was the direction my career seemed to be heading. As an underwriter, I saw …
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Nirvana: the case for professional indemnity insurance
While lawyers have said that Spencer Elden, the naked baby on the cover of Nirvana‘s ‘Nevermind’ album, is likely to have his lawsuit dismissed, the case for professional indemnity insurance has never been stronger. Whether or not the lawsuit is successful, this case shows how easy it is for a third party to bring an …
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Peter Hince on discovering his passion for photography with Queen
Peter Hince is a London based photographer and writer. Extensively photographing the music industry in the 1970s and 80s, Peter is an industry icon with clients ranging from Braun and British Airways to Jaguar and Virgin. Peter also worked closely with the British rock band Queen, publishing a memoir on his time with the band, …
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Joel James Devlin: Elevating the everyday
Joel James Devlin is a UK photographer whose work has been published in the National Geographic, Esquire, GQ Magazine and British Journal of Photography. With years of commercial experience, Joel has worked with some of the UK’s most high profile design groups, magazines and advertising agencies including Altitude Films, Connect Advertising and Cult LDN. A …
See the world around you differently: international photographer Matt Mawson on capturing daily life
Matt Mawson is an international photographer, working between London, Phoenix Arizona and México City. He started photography assisting high end London fashion and still life photographers, before moving into documentary and reportage photography. He’s contributed to a number of European press agencies, covering many of the world’s conflicts in Asia, Africa and Eastern Europe. There’s …
In conversation with award winning Long Time Dead Productions
Long Time Dead Productions was started by actors and writers Katie Glaister and Sam Landon during the first wave of Covid-19. Affected by the sudden closure of the film and theatre industry, but inspired to keep doing what they loved, they decided to create their own production company. Launching a crowdfunding campaign to help finance …
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