Tag: Marketing

Ten ways to weave TikTok into your marketing

From reading our previous blog post, you will understand the ways TikTok can potentially help your business, and know that short form video is the fastest growing marketing format. So today we’ll take a deep dive into ten ways you can weave TikTok into your marketing activities, making best use of those opportunities the platform …

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Marketing yourself as a photographer – don’t forget word of mouth

We recently mentioned the importance of marketing yourself as a photographer and creative. This is even more crucial now we’re in the midst of a cost of living crisis – any marketing activity goes a lot further when there’s less noise.   As we all know, with marketing there’s a range of activities available to you …

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Cost of living crisis & the photography industry

The cost-of-living crisis began in 2021 when essential goods started to increase in price faster than average household incomes, resulting in a fall in real income. A combination of the pandemic, Brexit, the war in Ukraine, rising taxes and inflation were the perfect storm for the crisis to take hold. Other than Brexit, those economic …

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I've been dealing with Williamson Carson for over 20 years having been introduced to them through the Association of Photographers of which I'm a member. When I've had a claim, however complex, it has been dealt with quickly and efficiently and they very much work for you. They really understand the industry and just happen to be a great bunch of people to deal with.

– Larry Bray

Tom Carson & Williamson Carson have been my insurance brokers for over 15 years. The advice and cover they provides is both comprehensive and realistic. Tom's many years insuring the photographic and film industry means he is never fazed when I throw him last minute curve balls on shoots & on the 2 occasions I have needed my insurance it was dealt with swiftly & professionally. I highly recommend Tom and his team.

– Katy Niker, Burnham Niker